Farm 2 Fork - Supporting a Resilient Regional Food Economy with a New Model for Shared Warehousing and Sustainable Last-Mile Logistics

WEBINAR RECORDING  September 17, 2021

As a transportation company, B-Line’s vision is to reimagine how goods and services are transported in our urban environment by simply providing the right tools for the job.

Founded in 2009, B-Line is increasingly providing a missing link to the infrastructure for a resilient regional food economy with access to warehousing and last-mile logistics for small and medium growers, ranchers, fisherfolk, and value added producers.

Our model is centered around increasing the well being of our community as we explore how business can be a catalyst for social and environmental change.

Join, Founder and CEO, Franklin Jones, as he shares the B-Line story and discusses a future that embraces a network of regional food hubs linked together to strengthen our food economies and our neighborhoods.

Topics for discussion include:

  • The role of urban consolidation centers and neighborhood micro-hubs
  • Utilization of zero-emissions vehicles throughout the supply chain
  • Alternatives to traditional distribution for grocery retail and food service

Franklin Jones is the CEO and Founder of B-Line Urban Delivery. As the anchor tenant for the REDD on Salmon Street in Portland, Oregon, B-Line offers flexible warehousing and last mile logistics that streamline how local food producers get their products into the urban market.

Utilizing electric-assist freight tricycles, B-Line provides unique delivery services that reduce congestion and pollution while creating better access to the market for a wide range of customers.

B-Line’s business model draws from Franklin’s combined interests in cycling, community, and sustainability. He earned a degree in history and environmental studies from Bowdoin College in Brunswick, Maine, worked in bicycle and transportation planning in Central Oregon, learning first hand how goods are delivered in communities all over the globe via a 13,000 mile bicycle trip around the world.

Franklin enjoyed a career as a sixth grade teacher for over ten years. He then founded B-Line Urban Delivery in 2009 and was recognized as a Champion of the B-Corp movement in 2012 for his work building the B Corp community in Portland, Oregon.

Franklin’s vision is to utilize the power of business to help communities become more livable and sustainable for all.