Tap into the Power of Sensory Science at Oregon State University
Oregon State University has been a leader in Sensory Science since the early days of the field- and we continue to push the boundaries today.
Since the 1980s, we’ve partnered with both the Oregon food industry and major national and global CPG brands to deliver actionable, high-quality insights. Whether you're launching a new product, refining a formula, or exploring consumer preferences, our team is here to help you make confident, data-driven decisions.
With two fully equipped testing locations and a team of experienced Sensory Science Project Managers, we offer flexible, customized solutions to fit your goals and budget.
Our services include:
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Acceptance Testing (CLT or IHUT)
Discover how much consumers like or dislike your product, identify preferred formulations, and fine-tune attributes to maximize appeal. -
Difference Testing
Determine if your samples are perceptibly the same or different. How large are the differences and what are they? -
Rapid Profiling & Sorting
Quickly group products by sensory similarities to guide R&D and innovation. -
Qualitative Research
- Focus groups to support product or packaging design
- In-depth interviews for deep consumer insight
Whether you're refining your flagship product or developing something entirely new, OSU Sensory Science brings clarity to your innovation journey.
